We understand the need!

To put the user as the centre of the design process we first need to understand them, we need to get answers to important questions, such as, What tasks they need to complete, and in what order of importance and frequency?, Where do they work from and what devices do they use?, What are their frustrations with any relevant existing software?

In a UX workshop, our Architects and Designers create mind maps with the users. First, we discover the different end-user functions that the software must cater for. Once the functions are known we create personas for each function and then list the tasks in order of importance that each persona will need to carry out when using the software.

Our UX Designers and Software Architects will create an interactive prototype for the software using Axure RP (Rapid Prototyping). Building the prototype page by page is a cost-effective way of understanding the software structure and allows us to walk through the user journeys for each task relevant to each user persona.

Visual Design plays an important part in the User Centred Design process. A good quality software product not only needs to be appealing to the eye but each element must have the right amount of prominence according to its own importance, guiding the user without them needing to think about where to click or type.