Without strategies, everything will struggle!

Essentially, search engines – like Google, Bing and Yahoo – want websites to deliver the optimum experience for people. Achieve this and they’ll recommend your site to their customers. This is SEO. As you can imagine, many facets impact this experience. Ecommerce SEO extends from on-site optimisation like internal link structures and load times to off-site factors such as backlinks and authority.

Many people have heard of pay per click (or PPC) marketing, although it’s not uncommon for people to be in the dark about what this actually is. The fact is, PPC is one of the most effective online marketing techniques that a business owner can use in order to build a strong online presence. Managing PPC on one’s own can be rather difficult, however, especially given the fact that PPC algorithms can change at any given time.

Social media platforms drive millions of conversations across the globe. No matter how hard you try, these conversations will happen. The questions is, are you ready to steer them? Social media can be a powerful tool. With the right strategy, your business can reach new, untapped audiences, engage with existing ones, even refer traffic to your website and provide customers with a reason to return, again and again.

There’s a reason why such a high percentage of searchers click on the first result they see. That reason is trust. Top position rankings give your website more exposure and credibility. Even if users don’t click on your site the first time they see it, they’ll come to recognise and trust your brand over time.