1. Focus on Conversational Keywords

Voice queries tend to be longer and more natural. Instead of typing “best Italian restaurant NYC,” users might say, “What’s the best Italian restaurant near me?”

What to do: Use long-tail, conversational phrases in your content. Tools like AnswerThePublic, SEMrush, or Google’s “People Also Ask” section can help uncover common voice-style queries.

2. Target Question-Based Queries

Many voice searches are framed as questions: Who, What, Where, When, Why, and How.

What to do: Create content that directly answers these questions. A good format is to include a clear question in a header and a concise answer in the first sentence that follows.

3. Optimise for Local SEO

“Near me” and location-based searches dominate voice queries, especially on mobile.

What to do:

  • Claim and optimise your Google Business Profile
  • Ensure your NAP (Name, Address, Phone) is consistent across directories
  • Use location-based keywords in your content

4. Improve Your Page Load Speed

Voice assistants favor fast-loading websites. Speed impacts both SEO and user experience.

What to do:

  • Compress images
  • Use browser caching
  • Minimise JavaScript
  • Consider a Content Delivery Network (CDN)

Tools like Google PageSpeed Insights can help identify improvements.

5. Use Schema Markup (Structured Data)

Search engines use structured data to understand your content better, which helps voice assistants deliver precise answers.

What to do: Implement schema markup for your business (LocalBusiness, FAQs, Reviews, etc.) using Schema.org or tools like Google’s Structured Data Markup Helper.

6. Create an FAQ Page

FAQ pages are voice-search gold because they naturally answer user questions in a conversational tone.

What to do: Group frequently asked questions and provide brief, informative answers. Make sure the content is scalable and structured with headers.

7. Optimise for Featured Snippets

Google often pulls voice answers from featured snippets—the boxed answers you see at the top of some SERPs.

What to do:

  • Use question-based headers (H2 or H3)
  • Write concise (40–60 words) answers directly below
  • Provide lists, tables, and steps where applicable

8. Think Mobile-First

Most voice searches happen on mobile. A mobile-friendly site is crucial for both text and voice search performance.

What to do:

  • Use responsive design
  • Test mobile usability in Google Search Console
  • Avoid intrusive pop-ups and complex navigation

9. Use Natural Language in Content

Voice assistants are getting better at understanding natural human speech. Your content should reflect how real people talk.

What to do: Avoid jargon. Write how your audience speaks. Use simple, clear, and friendly language.

10. Track Voice Search Performance

You can't improve what you don’t measure. While voice search data is still limited, you can monitor key metrics.

What to do:

  • Use Google Search Console to track performance for long-tail and question keywords
  • Use analytics tools to see which pages get traffic from mobile and local sources
  • Track rankings for voice-style queries

Final Thoughts

Voice search is growing fast and businesses that adapt will benefit most. Focus on clarity, speed, mobile usability, and answering real questions. These small changes can make a big impact.

FAQs

1. Why is voice search important for my business’s SEO strategy?

Voice search is growing fast with Siri, Alexa, and Google Assistant. At AAKUNA, we optimise your content for voice to boost local SEO, capture conversational queries, and drive mobile traffic, ensuring your brand stays visible and competitive in the evolving digital landscape.

2. How can I optimise my content for voice search?

Focus on using natural language, answering specific questions, and including long-tail keywords. Create FAQ pages, structure content with clear headings, and aim to match how people speak rather than how they type.

3. Does voice search impact local SEO?

Yes, significantly. Many voice searches are local in nature (e.g., “near me” queries). Ensure your business listings are accurate, claim your Google Business Profile, and use location-specific keywords to improve visibility in local voice search results.

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