Top Ad Strategies by Aakuna: Best Practices for Google and Meta Ads
In the fast-paced world of digital advertising, success depends on more than just how much you spend. At Aakuna, we specialise in helping businesses grow by creating high-performance ad strategies for the platforms that matter most: Google Ads and Meta Ads (Facebook and Instagram). Whether you're scaling a startup or fine-tuning enterprise-level campaigns, these proven best practices can give you a competitive edge.
Google Ads: Strategies That Drive Results
1. Focus on Keyword Intent
We don’t just pick keywords. At Aakuna, we target high-intent search queries that are more likely to convert. Understanding the difference between someone browsing and someone ready to buy helps reduce wasted spend and boost ROI.
Best Practice: Use Exact Match for high-value terms. Use Broad Match to discover new opportunities, but always layer in audience targeting to keep relevance high.
2. Combine Smart Bidding with Human Expertise
Automation is powerful, but it needs guidance. We use Google’s Smart Bidding strategies like Target ROAS and Maximise Conversions, then refine performance with hands-on data analysis.
Best Practice: Let smart bidding run for at least one to two weeks to learn properly. Monitor performance daily to catch issues early.
3. Structure by Themes, Not Single Keywords
Old-school SKAGs (Single Keyword Ad Groups) are outdated. We group ads by search intent and themes, which keeps Quality Scores high and improves ad relevance.
Best Practice: Keep five to ten closely related keywords in each ad group with customised ad copy that matches user search behavior.
4. Track Conversions with First-Party Data
Knowing what works starts with clean tracking. We set up enhanced conversions, GA4 integration, and offline conversion tracking to connect ad clicks to actual revenue.
Best Practice: Implement server-side tracking and connect your CRM or lead platform to Google Ads whenever possible.
Meta Ads: Creative That Converts
1. Grab Attention in the First Three Seconds
On Meta platforms, creative is everything. Our approach focuses on visuals and messaging that capture attention quickly. Whether it’s video, carousel, or static ads, it has to stop the scroll immediately.
Best Practice: Use user-generated content (UGC) style videos and headlines that address a pain point or value prop upfront.
2. Focus on Audience Signals Over Manual Targeting
Meta’s algorithm has evolved. Instead of over-targeting, we now focus on feeding the platform high-quality data so it can do the heavy lifting.
Best Practice: Use lookalike audiences based on your best customers. Upload first-party data and allow Meta to optimise for conversions.
3. Test Creatives in a Structured Way
Creative fatigue happens fast. That’s why we use a framework to test multiple versions of each ad, measuring which performs best across the customer journey.
Best Practice: Test one variable at a time (like headline or image) and rotate fresh content every 7 to 14 days.
4. Build a Full-Funnel Campaign
We design campaigns for each stage of the customer journey: awareness, consideration, and conversion. Each stage has its own creative, message, and goal.
Best Practice: Use dynamic product ads and retarget users who engaged with your content or visited your site. This keeps your funnel flowing efficiently.
Why Aakuna? Strategy Meets Execution
What makes Aakuna different is how we combine data with creativity. Every campaign is backed by strategy, guided by analytics, and executed with precision. We don’t just buy ads. We build growth engines.
Ready to Grow?
If you're looking to reduce CPA, increase ROAS, and scale your business with expert Google and Meta ad strategies, let’s connect. At AAKUNA, we’re your partners in performance.